The Show

The Fish Guyz: Lures to Legends is a journalistic series delivering compelling discussions with legends of sports, entertainment, and business as they come together over one of America’s favorite pastimes – fishing. Set to the backdrop of the beautiful Florida Keys, Lures to Legends takes a casual approach to the typical interview. Host and broadcast legend, Jim Kelly immerses viewers into the careers and lives of each guest while enjoying time on the water with rod-bending action.

The Host

Jim Kelly is an Emmy and ACE award winning sportscaster with over five decades of experience. He has called NFL and NBA games on CBS, as well as college football and basketball on ESPN. Jim has also been honored to call seven America’s Cups and has spent over 40 years in the golf anchor chair at ESPN, ABC, and The Golf Channel. Kelly’s expertise as broadcaster, commentator and interviewer has been widely acclaimed through the years.

2025 Airing Details

The Fish Guyz: Lures to Legends will air weekly on Discovery Channel at 7:30am ET/PT beginning October 4 for 13 consecutive weeks. A secondary year-round broadcast on World Fishing Network, plus availability on numerous digital platforms is a distribution strategy with a proven 8 Million views per year.